When “Today” starts up Monday morning, NBC executives and producers hope that it will look like any other broadcast of the long-running A.M. show.
Of course, it won’t. Yes, Savannah Guthrie and Craig Melvin will greet viewers, no doubt, with the top news of the day. Yet while Melvin has been a regular presence on the program, Monday marks his first appearance in the co-anchor role previously held by Hoda Kotb. The expectation is that viewers won’t blink much of an eye.
“People kind of know and expect what we give them every day,” says Melvin, during an interview last week. “We would be silly to tinker with that too much.”
Melvin takes the role while “Today” is enjoying a new bout of momentum. To be sure, traditional audiences for most linear TV programs, including venerable, decades-old morning shows are in secular decline, but “Today” has shown some interesting vigor. In the past ten weeks, “Today” has nabbed the most viewers of the three broadcast morning programs, something usually accorded to ABC rival “Good Morning America.” The show has, as it typically does, also snared the most viewers between 25 and 54, the demographic most coveted by advertisers. “Today” is enjoying its best ratings streak since April 2012, just before Ann Curry was ousted with an infamous and tearful farewell in June of that year that sparked backlash from viewers.
Indeed, changes of personnel at “Today” haven’t gone so smoothly in recent years. Kotb took the co-anchor role in 2018 after a controversy around her long-running predecessor, Matt Lauer, forced NBC to oust him from the job. Guthrie came to the show after producers determined Lauer and then co-anchor Curry had not established a good on-air rapport. In the process, “Today” ceded its status as the nation’s most-watched broadcast morning program to “GMA.”
That was yesterday.
“We are really hoping that it is a seamless transition,” says Guthrie during last week’s interview. Kotb will “still be part of the family. People will see her,” she says, but “Craig has been there every single day, and our viewers know him and our crew knows him.”
“Today” has likely gained a boost from NBC’s successful telecast this past summer of the 2024 Paris Olympics and tends to gain a broader audience around the holidays. The weeks leading up to Kotb’s departure have also focused attention on the program. Now, Melvin and Guthrie will need to keep up the performance as “Today” heads into the first quarter — with the mammoth Christmas tree that lures people every year to the New York blocks outside “Today’s Studio 1A gone for another cycle.
“This show has set me up in a way that if something goes south, it will be my fault,” Melvin says. “They have done everything they can do.”
Producers are doing even more behind the camera. “Today” can’t just try to catch notice tied to singular events. The NBC News executive who oversees all hours of the morning franchise — about 23 hours each week — says her team also keeps a close eye on the basics. “I worry about putting on a great show every day and making sure that our content is topical, relevant and helpful to the audience,” says Libby Leist, an executive vice president at NBC News. “We know what our mission is, and Craig and Savanah are the lead of it.”
Producers have worked to ensure that viewers are familiar with all the “Today” personnel, which include Al Roker, Carson Daly, Dylan Dreyer, Sheinelle Jones, Jenna Bush Hager, Peter Alexander, Laura Jarrett and Willie Geist. “Our anchors are really gelled together. They have been together for a long time,” says Leist. “This is a very consistent show.”
There is also significant attention placed on connecting “Today” to the local stations that show it, she says, with a team in place to uncover stories that might have strong resonance in a particular region or market. Making affiliates aware of such stuff might spur audiences tuned into local morning news to hang around for “Today.” “Those relationships are so important,” says Leist.
Melvin and Guthrie expect to play a role in weaving more sports into “Today,” a reflection of not only NBC’s ties to the NFL, but the ones it will start to establish in the fall when it gains new rights to show NBA games as part of a new 11-year pact. Melvin is expected to travel to Milan in the coming weeks to report on the status of preparations one year away f for the 2026 Winter Olympics — also part of NBC’s sports portfolio.
The show is “doing more sports than we used to in the old days,” says Guthrie, who viewers might recall has interviewed tennis great Roger Federer on multiple occasions. “I would like to highlight even more of those kinds of stories,” says Melvin. Look for Guthrie and Melvin to make an appearance during the halftime show Sunday evening on NBC’s “Sunday Night Football.”
Melvin’s new job at “Today” comes after years of work for NBC News. For several years, Melvin anchored a daytime hour on MSNBC along with various “Today” duties, and he expects to continue to appear in the 9 a.m. hour of the program.
In the earlier days of his career, he says, “I didn’t think this was in the cards.” Working at WIS in his hometown of Columbia, South Carolina, Melvin recalls, “my dream was to get to a bigger market,” which back then might have been Atlanta or Chicago. Leaving for a new job outside the city was a big deal. “My entire family is in South Carolina — siblings, parents and uncles all lived within a 15-mile radius.” When he left for a new job at WRC, NBC’s station in Washington, D.C., “my grandmother was asking me if I was sure about the decision. I was fully prepared to retire there.”
Now, one might argue that the new morning pair has miles to go. “Today” is branching beyond its traditional morning roost with digital extensions, including a streaming outlet and a new wellness app. “We have really tried to meet viewers where they are,” says Guthrie. Monday’s greeting will likely serve as the first of many.
ADVERTISEMENT:
Hai, para pencinta slots pernahkah mendengar istilah “slot gaco”? jika belum, bersiaplah jatuh hati sama program ini. slot demo merupakan mesin slot yang sering memberi win. Yup, slot-slot ini bisa dibilang sebagai andalannya buat bawa pulang cuan. but, cemana sih
tekniknya jumpain slot gaco yang tepat? Tenang Bro and Sis, kita beri tenang saja di tempat ini
Gaming terbaik waktu ini satu-satunya berada Indonesia yaitu yang memberikan ROI terbaik
SEGERA hanya di :
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT atau Raja slot paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
situs slot terbaru
situs slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
slot terbaru
slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
adu88 permainan paling top dan garansi imbal balik hasil besar bersama adu88.asia
agoda88 permainan paling top dan garansi imbal balik hasil besar bersama agoda88.asia
aryaduta88 permainan paling top dan garansi imbal balik hasil besar bersama aryaduta88.com
bajaringan permainan paling top dan garansi imbal balik hasil besar bersama bajaringan.asia
bangkit88 permainan paling top dan garansi imbal balik hasil besar bersama bangkit88.biz
bangor88 permainan paling top dan garansi imbal balik hasil besar bersama bangor88.com
bangor88 permainan paling top dan garansi imbal balik hasil besar bersama bangor88.info
bangor88 permainan paling top dan garansi imbal balik hasil besar bersama bangor88.net
bangor88 permainan paling top dan garansi imbal balik hasil besar bersama bangor88.org
basket88 permainan paling top dan garansi imbal balik hasil besar bersama basket88.net
batu88 permainan paling top dan garansi imbal balik hasil besar bersama batu88.biz
berita88 permainan paling top dan garansi imbal balik hasil besar bersama berita88.biz
best88 permainan paling top dan garansi imbal balik hasil besar bersama best88.asia
booking88 permainan paling top dan garansi imbal balik hasil besar bersama booking88.org
ceria88 permainan paling top dan garansi imbal balik hasil besar bersama ceria88.biz
cipit888 permainan paling top dan garansi imbal balik hasil besar bersama cipit888.asia
dinojp88 permainan paling top dan garansi imbal balik hasil besar bersama dinojp88.com
dosen88 permainan paling top dan garansi imbal balik hasil besar bersama dosen88.org
eyangslot88 permainan paling top dan garansi imbal balik hasil besar bersama eyangslot88.biz
f88bet permainan paling top dan garansi imbal balik hasil besar bersama f88bet.asia
forwin777 permainan paling top dan garansi imbal balik hasil besar bersama forwin777.biz
gacoan888 permainan paling top dan garansi imbal balik hasil besar bersama gacoan888.biz
gacor666 permainan paling top dan garansi imbal balik hasil besar bersama gacor666.biz
gambar88 permainan paling top dan garansi imbal balik hasil besar bersama gambar88.org
gemoy888slot permainan paling top dan garansi imbal balik hasil besar bersama gemoy888slot.info
gercep888 permainan paling top dan garansi imbal balik hasil besar bersama gercep888.asia
gitar88 permainan paling top dan garansi imbal balik hasil besar bersama gitar88.asia
gmail88 permainan paling top dan garansi imbal balik hasil besar bersama gmail88.org
grandaston88 permainan paling top dan garansi imbal balik hasil besar bersama grandaston88.com
grandmercure88 permainan paling top dan garansi imbal balik hasil besar bersama grandmercure88.com
hermes88 permainan paling top dan garansi imbal balik hasil besar bersama hermes88.biz
heroslot888 permainan paling top dan garansi imbal balik hasil besar bersama heroslot888.info
hoki222 permainan paling top dan garansi imbal balik hasil besar bersama hoki222.biz
holidayinn88 permainan paling top dan garansi imbal balik hasil besar bersama holidayinn88.com
hotelharis88 permainan paling top dan garansi imbal balik hasil besar bersama hotelharis88.com
ibis88 permainan paling top dan garansi imbal balik hasil besar bersama ibis88.asia
ibisbudget88 permainan paling top dan garansi imbal balik hasil besar bersama ibisbudget88.com
indonesia88 permainan paling top dan garansi imbal balik hasil besar bersama indonesia88.info
inspirasi permainan paling top dan garansi imbal balik hasil besar bersama inspirasi.info
janjigacor88 permainan paling top dan garansi imbal balik hasil besar bersama janjigacor88.org
jitujp88 permainan paling top dan garansi imbal balik hasil besar bersama jitujp88.com
jokiwin88 permainan paling top dan garansi imbal balik hasil besar bersama jokiwin88.net
juragan66 permainan paling top dan garansi imbal balik hasil besar bersama juragan66.biz
jwmarriott88 permainan paling top dan garansi imbal balik hasil besar bersama jwmarriott88.com
kedai88slot permainan paling top dan garansi imbal balik hasil besar bersama kedai88slot.biz
kilau88 permainan paling top dan garansi imbal balik hasil besar bersama kilau88.biz
kimjongun permainan paling top dan garansi imbal balik hasil besar bersama kimjongun.asia
kiw88 permainan paling top dan garansi imbal balik hasil besar bersama kiw88.biz
koi777 permainan paling top dan garansi imbal balik hasil besar bersama koi777.biz
kucing permainan paling top dan garansi imbal balik hasil besar bersama kucing.info
kudaslot88slot permainan paling top dan garansi imbal balik hasil besar bersama kudaslot88slot.com
kuncigitar permainan paling top dan garansi imbal balik hasil besar bersama kuncigitar.org
kuta88 permainan paling top dan garansi imbal balik hasil besar bersama kuta88.asia
madu888slot permainan paling top dan garansi imbal balik hasil besar bersama madu888slot.net
maniaslot88 permainan paling top dan garansi imbal balik hasil besar bersama maniaslot88.pro
maxbet888slot permainan paling top dan garansi imbal balik hasil besar bersama maxbet888slot.com
mercure88 permainan paling top dan garansi imbal balik hasil besar bersama mercure88.com
mitra777slot permainan paling top dan garansi imbal balik hasil besar bersama mitra777slot.biz
mobilelegends88 permainan paling top dan garansi imbal balik hasil besar bersama mobilelegends88.com
moris88 permainan paling top dan garansi imbal balik hasil besar bersama moris88.org
motivasi88 permainan paling top dan garansi imbal balik hasil besar bersama motivasi88.com
nagacc88 permainan paling top dan garansi imbal balik hasil besar bersama nagacc88.com
nasigoreng88 permainan paling top dan garansi imbal balik hasil besar bersama nasigoreng88.com
neng88 permainan paling top dan garansi imbal balik hasil besar bersama neng88.biz
neototo88 permainan paling top dan garansi imbal balik hasil besar bersama neototo88.com
newslot888 permainan paling top dan garansi imbal balik hasil besar bersama newslot888.biz
ngopibet88 permainan paling top dan garansi imbal balik hasil besar bersama ngopibet88.org
nibung888 permainan paling top dan garansi imbal balik hasil besar bersama nibung888.biz
nonstop888slot permainan paling top dan garansi imbal balik hasil besar bersama nonstop888slot.com
nova12 permainan paling top dan garansi imbal balik hasil besar bersama nova12.net
novotel88 permainan paling top dan garansi imbal balik hasil besar bersama novotel88.com
oli88 permainan paling top dan garansi imbal balik hasil besar bersama oli88.org
omset88 permainan paling top dan garansi imbal balik hasil besar bersama omset88.com
orientalplay88 permainan paling top dan garansi imbal balik hasil besar bersama orientalplay88.com
oxwin88 permainan paling top dan garansi imbal balik hasil besar bersama oxwin88.com
oyo88 permainan paling top dan garansi imbal balik hasil besar bersama oyo88.live
pahala88 permainan paling top dan garansi imbal balik hasil besar bersama pahala88.biz
paris777slot permainan paling top dan garansi imbal balik hasil besar bersama paris777slot.biz
parsel88 permainan paling top dan garansi imbal balik hasil besar bersama parsel88.com
pesiarbet88slot permainan paling top dan garansi imbal balik hasil besar bersama pesiarbet88slot.net
pizzahut88 permainan paling top dan garansi imbal balik hasil besar bersama pizzahut88.net
planet777slot permainan paling top dan garansi imbal balik hasil besar bersama planet777slot.biz
pmg888 permainan paling top dan garansi imbal balik hasil besar bersama pmg888.biz
pohon88 permainan paling top dan garansi imbal balik hasil besar bersama pohon88.biz
polaris888 permainan paling top dan garansi imbal balik hasil besar bersama polaris888.info
prediksi88 permainan paling top dan garansi imbal balik hasil besar bersama prediksi88.biz
puas88 permainan paling top dan garansi imbal balik hasil besar bersama puas88.com
pubg88 permainan paling top dan garansi imbal balik hasil besar bersama pubg88.info
pulaujudi88 permainan paling top dan garansi imbal balik hasil besar bersama pulaujudi88.info
puma888 permainan paling top dan garansi imbal balik hasil besar bersama puma888.info
pusakajitu88 permainan paling top dan garansi imbal balik hasil besar bersama pusakajitu88.com
qqhok88 permainan paling top dan garansi imbal balik hasil besar bersama qqhok88.org
quiz88 permainan paling top dan garansi imbal balik hasil besar bersama quiz88.biz
quiz88slot permainan paling top dan garansi imbal balik hasil besar bersama quiz88slot.com
rajah permainan paling top dan garansi imbal balik hasil besar bersama rajah.asia
reddoorz88 permainan paling top dan garansi imbal balik hasil besar bersama reddoorz88.com
registrasi88 permainan paling top dan garansi imbal balik hasil besar bersama registrasi88.com
ribut88 permainan paling top dan garansi imbal balik hasil besar bersama ribut88.net
roblox88 permainan paling top dan garansi imbal balik hasil besar bersama roblox88.org
rockygerung88 permainan paling top dan garansi imbal balik hasil besar bersama rockygerung88.com
rumah permainan paling top dan garansi imbal balik hasil besar bersama rumah.asia
microvip888 permainan paling top dan garansi imbal balik hasil besar bersama microvip888.com
